Simply Benefits

Starting with the Dashboard/Homepage, I wanted users to be immediately presented with information that they would otherwise go looking for.

Users can see their Latest Claims and Recent Usage, as well as quickly submit a claim by tapping the plus icon.

I also designed usage bars for the Claims and Spending Account Pages to show users how much they've spent and how much they have left.

After the designs were launched we saw a large increase in app downloads. Members who had never used the app before were encouraged to download it, and existing app users were excited to update.

Our customer success team also received a lot of great feedback about the new designs.

I loved this project. Leading a redesign of an app so early in my career was intimidating but rewarding. I couldn't be happier with the results.

Optional benefits are 100% digital flexible add-on benefits for employees. Employees can purchase benefits individually which both improves their insurance experience and provides a new income stream for the company.

I designed this feature from start to finish, starting with research and wireframes. After polishing the UI, I tested the prototype on different users to improve the flow.

This feature was launched in 2024, and though I'm no longer with the company, I heard about the great receiption of the feature through my old collegues.

One of the most impressive Simply Benefits features for advisors is the digital quoting tool that allows them to quote groups 100% digitally. The industry standard turnaround time for quotes is about 4-6 weeks, and this feature takes that time down to about 5 days.

The old version of this feature was outdated, confusing, and clunky. It didn't have a clear step-by-step process, and as a result, it wasn't being used.

I helped reorganize the back-end structure and flow and was in charge of designing the UI to go along with it. The updated UI is clear, concise, and clean. Since it has been launched, we've seen an increase in digital quote creation.

During my time at Simply Benefits, I worked with the Brand and Marketing Manager to redesign the public site.

We worked together to highlight our brand mission with descriptive visuals and a simple layout.

This is a sample of the Homepage that we designed. In total, we designed a total of 6 pages.

Once the redesign was finished, I was in charge of the front-end development using React.js.

The redesign of the website decreased the bounce rate by 8% and increased session length by 12%.